Match your portfolio to every account.
Show each retail and restaurant account the wines their customers are likely to buy — with the sell sheets to support it.
Capabilities on this page are offered as pilots. Some are in development — see the science page for status.
OENRA aims to give your sales team account-level intelligence, portfolio analytics, and standardized selling content, so every placement is backed by evidence on who is likely to drink it.
Account-fit matching
Match SKUs to each account's customer palate so reps lead with wines that are likely to move.
Portfolio analytics
See your book's sensory coverage, overlaps, and gaps across regions and styles.
Instant sell sheets
Draft consistent, on-brand tasting content and sales materials for the whole portfolio.
Rep enablement
Give every rep clear, sensory reasoning for why a wine fits an account.
Substitution engine
Offer chemically-similar alternatives when a SKU is allocated or discontinued.
Regional demand insight
Read aggregate palate trends by market to position inventory ahead of demand.
What changes for you.
- Faster placements with less guesswork
- Reps who sell with data, not just relationships
- Content for the whole book, drafted
See it on your own wines.
OENRA aims to give your sales team account-level intelligence, portfolio analytics, and standardized selling content, so every placement is backed by evidence on who is likely to drink it.