Match every customer to the right bottle.
Give shoppers a personal match in-store and online — and always have a close substitute ready when something sells out.
Capabilities on this page are offered as pilots. Some are in development — see the science page for status.
OENRA is being built to power personalized recommendations, smart substitutions, and chemistry-aware shelf content across your catalog — as a white-label experience under your brand.
Personalized recommendations
Rank your inventory to each shopper's palate — online and at the shelf via scan.
Never lose a sale to 'out of stock'
When a bottle sells out, surface the closest in-stock substitute by chemistry and style.
Shelf talkers & cards
Draft tasting cards and shelf talkers for every SKU in seconds, matched to your voice.
Customer segmentation
Understand your customers' palates in aggregate to buy smarter and target campaigns.
White-label widget
Embed OENRA match-based discovery on your own site with your branding — no rebuild required.
Inventory analytics
See which wines fit your customer base best and where the gaps in your range are.
What changes for you.
- More relevant recommendations, in-store and online
- Fewer walk-aways when a favorite is out
- Content for every SKU without the labor
See it on your own wines.
OENRA is being built to power personalized recommendations, smart substitutions, and chemistry-aware shelf content across your catalog — as a white-label experience under your brand.